Responsibilities

Tasks

• Train and supervise staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff